LinkedIn Marketing

For B2B, LinkedIn is where buying decisions begin — but most companies either post into the void or send outreach that reads like spam. A working LinkedIn programme combines authority-building content, genuinely personalised outreach and precisely targeted ads into one pipeline engine.

The three-part programme

• Content — a posting cadence for the company page and key leaders that builds authority with your exact buyers
• Outreach — researched, personalised connection and message sequences that start conversations instead of getting ignored
• Ads — sponsored content and lead-gen forms aimed at job titles, industries and company sizes you actually sell to

Measured in conversations

The metric that matters is qualified conversations with decision-makers per month. We report on exactly that: connections accepted, replies received, meetings booked, and what each one cost.

Founder-led where it works best

People buy from people. Where appropriate, we build the programme around a founder's or leader's personal profile — ghost-writing in their voice with their approval — because personal posts consistently outperform company pages for reach and trust.